VW says head of French unit to guide Canada
TORONTO — Pierre Boutin, the top of Volkswagen France, will lead the automaker’s Canadian operations starting Jan. 1, VW Group Canada mentioned Monday.
Boutin, a Canadian citizen who was beforehand the top of VW in Russia, follows Daniel Weissland as CEO of VW Canada. Weissland was named president of Audi of America on Sept. 1, lower than two years after he took the VW Canada job.
Boutin will be a part of VW Canada because the automaker navigates a declining new-vehicle market and a market-wide shift in client demand away from the sedans that when dominated its automobile lineup. Volkswagen Group’s new-vehicle gross sales in Canada have been down 5.four per cent this yr by October, in contrast with a 3.eight per cent decline within the general new-vehicle market.
“It’s a large alternative to be coming again residence to guide the transformation of our firm with such a proficient and devoted staff,” Boutin mentioned in a press release. “The Canadian automotive panorama is quickly altering, and the Volkswagen…